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Ad campaign boosts Lancs conference venues

Posted on Thursday, 06 January 2011 10:48AM by
A national awareness campaign highlighting the range of conference venues in Lancashire and Blackpool attracted 3.7 million business visitors to the region in 2010.  Lancashire & Blackpool Conferences & Meetings launched the marketing campaign at the start of the year.  A series of high-profile showcase events and an ambassador programme led to a 23 per cent increase in enquiries. Alston Hall, which is located near Preston, reported a 28 per cent rise in external corporate income as a result of the campaign. Sarah Wilcock, business development manager at Alston Hall, said: "We have also seen 11 new companies starting to use Alston Hall this year with at least five more new companies with bookings for 2011 already."  Tony Openshaw, director of marketing at Lancashire and Blackpool Tourist Board, told the website that the challenge the region now faces is to build on this year's success.
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